The world’s top consumer brands are going beyond traditional, self-reported research to tap into never-before-seen consumer insights using the smart consumption platform. Smart, connected research is reshaping the way brands access consumer insights. The traditional approaches to market research – ...

As we enter the Fourth Industrial Revolution, the technology that is emerging all around us isn’t just making our world easier, it’s making it smarter. Among its ranks is the Adrich Smart Product Usage Tracker - a tiny piece of tech with huge potential impact. Part of the Adrich Smart Consumer ...

Since the invention of the wheel, technology has been solving problems. With tech like face recognition and AI soaring to new heights, our world today looks more than ever like a high-tech sci-fi fantasy. The CPG industry, however, hasn’t yet embraced the IoT movement. Many people within the ...