Ever broken a bone? Odds are that you have - statistically speaking.    (Quick aside: I broke my ankle during a basketball game in high school. Landed on someone’s foot, heard the crack, knew it was broken immediately. I still jumped over a guy immediately after the crack to grab the rebound. ...

I used to sell Cheerios. 

I have a confession to make. All those times we went and ordered slices of pizza and I said I wanted two slices…I wasn’t being totally truthful. I wanted three most times. Heck, sometimes I wanted 4! I didn’t mean to mislead you, it’s just I felt like that was the answer I was supposed to give you. ...

Want more happy customers? Earning consumer loyalty is simple: give customers exactly what they need, at the precise moment when they need it. Of course, this is one of those things that is “easier said than done.” That said, thanks to predictive technology, it’s much much more achievable than ever ...

Over the past several years, there has been a lot of buzz (and a little debate) around auto-replenishment and its role in the future of consumer behavior. According to a report by Oracle titled “Retail in 4 Dimensions: Understanding Consumer Behavior in the Age of Relativity,”48% of consumers would ...

This is an excerpt from our eBook, How to Use Consumer Insights to Improve Your Fulfillment Process & Gain Brand Loyalty. Download the full version here. 

As we enter the Fourth Industrial Revolution, the technology that is emerging all around us isn’t just making our world easier, it’s making it smarter. Among its ranks is the Adrich Smart Product Usage Tracker - a tiny piece of tech with huge potential impact. Part of the Adrich Smart Consumer ...

Since the invention of the wheel, technology has been solving problems. With tech like face recognition and AI soaring to new heights, our world today looks more than ever like a high-tech sci-fi fantasy. The CPG industry, however, hasn’t yet embraced the IoT movement. Many people within the ...

When you hear the term ‘connected products’ what comes to mind? The first to pave the way for the connected era was the link between computer and printer, and now connected products range from the mundane to the extraordinary - all with the goal of making everyday tasks more efficient and in a ...