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How Smart Tracking Technology can Act as an "X-Ray" of your Brand

by Joe Belechak | Oct 10 2020 |
      Ever broken a bone? Odds are that you have - statistically speaking.    (Quick aside: I broke my ankle during a basketball game in high school. Landed on someone’s foot, heard the crack, knew it was broken immediately. I still jumped over a guy immediately after the crack to grab the rebound. ...

How to Optimize Data to Align with Consumer Needs

by Joe Belechak | Sep 24 2020 |
I used to sell Cheerios. 

The Top Industry Drivers of IoT and AI in CPG

by Adrich Team | Aug 31 2020 |

What We've Learned From How Consumers Really Use Your Product

by Joe Belechak | Aug 20 2020 |
I have a confession to make. All those times we went and ordered slices of pizza and I said I wanted two slices…I wasn’t being totally truthful. I wanted three most times. Heck, sometimes I wanted 4! I didn’t mean to mislead you, it’s just I felt like that was the answer I was supposed to give you. ...

Going Beyond the Subscription: How Connected Auto-Replenishment is Redefining the Consumer-Brand Relationship

by Adrich Team | Aug 11 2020 |
Want more happy customers? Earning consumer loyalty is simple: give customers exactly what they need, at the precise moment when they need it. Of course, this is one of those things that is “easier said than done.” That said, thanks to predictive technology, it’s much much more achievable than ever ...

Auto-Replenishment: The Consumer Perspective

by Adrich Team | Jul 23 2020 |
Over the past several years, there has been a lot of buzz (and a little debate) around auto-replenishment and its role in the future of consumer behavior. According to a report by Oracle titled “Retail in 4 Dimensions: Understanding Consumer Behavior in the Age of Relativity,”48% of consumers would ...

The New Normal in Brand Loyalty

by Adrich Team | Jun 30 2020 | New Era
This is an excerpt from our eBook, How to Use Consumer Insights to Improve Your Fulfillment Process & Gain Brand Loyalty. Download the full version here. 

Introducing the Adrich Smart Product Usage Tracker

As we enter the Fourth Industrial Revolution, the technology that is emerging all around us isn’t just making our world easier, it’s making it smarter. Among its ranks is the Adrich Smart Product Usage Tracker - a tiny piece of tech with huge potential impact. Part of the Adrich Smart Consumer ...

The Future of CPG: Consumers & Brands to Benefit From IoT

Since the invention of the wheel, technology has been solving problems. With tech like face recognition and AI soaring to new heights, our world today looks more than ever like a high-tech sci-fi fantasy. The CPG industry, however, hasn’t yet embraced the IoT movement. Many people within the ...

The New Era of Connected Products: How Clorox Used Adrich Tech For New Insight Into Their Consumers

by Adrich Team | Nov 16 2019 | Case Study, New Era
When you hear the term ‘connected products’ what comes to mind? The first to pave the way for the connected era was the link between computer and printer, and now connected products range from the mundane to the extraordinary - all with the goal of making everyday tasks more efficient and in a ...