As the pet care industry looks to new ways to serve its customers and consumers in a post-Covid world, connected eCommerce has gained recent attention due to its ability to help brands better understand the usage behaviors of their consumers and better meet their demands at the precise point of ...

Regardless of the industry, from consumer goods to business services, sustainability is a top initiative.  Both companies themselves and consumers are demanding accountability in taking action to become more sustainable.  Although sustainability has often been thought of as a talking point in past ...

The traditional e-commerce model is built on a lot of assumptions, even more guesses and a lot of grinding wheels spinning in an effort to get consumers to buy and win long-term loyalty. The subscription model has become a popular way of achieving recurring purchases. According to a survey deployed ...

      Ever broken a bone? Odds are that you have - statistically speaking.    (Quick aside: I broke my ankle during a basketball game in high school. Landed on someone’s foot, heard the crack, knew it was broken immediately. I still jumped over a guy immediately after the crack to grab the rebound. ...

I used to sell Cheerios. 

I have a confession to make. All those times we went and ordered slices of pizza and I said I wanted two slices…I wasn’t being totally truthful. I wanted three most times. Heck, sometimes I wanted 4! I didn’t mean to mislead you, it’s just I felt like that was the answer I was supposed to give you. ...

Want more happy customers? Earning consumer loyalty is simple: give customers exactly what they need, at the precise moment when they need it. Of course, this is one of those things that is “easier said than done.” That said, thanks to predictive technology, it’s much much more achievable than ever ...

Over the past several years, there has been a lot of buzz (and a little debate) around auto-replenishment and its role in the future of consumer behavior. According to a report by Oracle titled “Retail in 4 Dimensions: Understanding Consumer Behavior in the Age of Relativity,”48% of consumers would ...

This is an excerpt from our eBook, How to Use Consumer Insights to Improve Your Fulfillment Process & Gain Brand Loyalty. Download the full version here.