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How the Pet Care Industry Can Leverage Connected eCommerce to Attract and Retain more Consumers

by Adhithi Aji | Jan 21 2021 |
As the pet care industry looks to new ways to serve its customers and consumers in a post-Covid world, connected eCommerce has gained recent attention due to its ability to help brands better understand the usage behaviors of their consumers and better meet their demands at the precise point of ...

How CPG Can Achieve Real Sustainability and Transparency

by Adrich Team | Dec 01 2020 |
Regardless of the industry, from consumer goods to business services, sustainability is a top initiative.  Both companies themselves and consumers are demanding accountability in taking action to become more sustainable.  Although sustainability has often been thought of as a talking point in past ...

Connected E-commerce: When Product Orders Itself

by Adrich Team | Nov 06 2020 |
The traditional e-commerce model is built on a lot of assumptions, even more guesses and a lot of grinding wheels spinning in an effort to get consumers to buy and win long-term loyalty. The subscription model has become a popular way of achieving recurring purchases. According to a survey deployed ...

How Smart Tracking Technology can Act as an "X-Ray" of your Brand

by Joe Belechak | Oct 10 2020 |
      Ever broken a bone? Odds are that you have - statistically speaking.    (Quick aside: I broke my ankle during a basketball game in high school. Landed on someone’s foot, heard the crack, knew it was broken immediately. I still jumped over a guy immediately after the crack to grab the rebound. ...

How to Optimize Data to Align with Consumer Needs

by Joe Belechak | Sep 24 2020 |
I used to sell Cheerios. 

The Top Industry Drivers of IoT and AI in CPG

by Adrich Team | Aug 31 2020 |

What We've Learned From How Consumers Really Use Your Product

by Joe Belechak | Aug 20 2020 |
I have a confession to make. All those times we went and ordered slices of pizza and I said I wanted two slices…I wasn’t being totally truthful. I wanted three most times. Heck, sometimes I wanted 4! I didn’t mean to mislead you, it’s just I felt like that was the answer I was supposed to give you. ...

Going Beyond the Subscription: How Connected Auto-Replenishment is Redefining the Consumer-Brand Relationship

by Adrich Team | Aug 11 2020 |
Want more happy customers? Earning consumer loyalty is simple: give customers exactly what they need, at the precise moment when they need it. Of course, this is one of those things that is “easier said than done.” That said, thanks to predictive technology, it’s much much more achievable than ever ...

Auto-Replenishment: The Consumer Perspective

by Adrich Team | Jul 23 2020 |
Over the past several years, there has been a lot of buzz (and a little debate) around auto-replenishment and its role in the future of consumer behavior. According to a report by Oracle titled “Retail in 4 Dimensions: Understanding Consumer Behavior in the Age of Relativity,”48% of consumers would ...

The New Normal in Brand Loyalty

by Adrich Team | Jun 30 2020 | New Era
This is an excerpt from our eBook, How to Use Consumer Insights to Improve Your Fulfillment Process & Gain Brand Loyalty. Download the full version here.