The world’s top consumer brands are going beyond traditional, self-reported research to tap into never-before-seen consumer insights using the smart consumption platform. Smart, connected research is reshaping the way brands access consumer insights. The traditional approaches to market research – ...

A market leader in the dressing and seasoning category obtained an unprecedented level of consumer insights – a holistic understanding of consumer behavior including when and how much the product was used. Here’s the story. 

Join us in our pursuit on behalf of women in innovation & entrepreneurship. The UN theme of International Women’s Day this year is “Women in Leadership: Achieving an Equal Future in a COVID-19 World” As a female-founded company, we’re proud to be able to provide a disruptive technology to the CPG ...

The results from your In Home Usage Tests (IHUT), habits and practices, ethnographies, or any consumer research/product testing are only as good as your consumers are honest - and they are not.  Of course, your consumers don’t intend to be dishonest or mislead you. That said, these traditional ...

As the pet care industry looks to new ways to serve its customers and consumers in a post-Covid world, connected eCommerce has gained recent attention due to its ability to help brands better understand the usage behaviors of their consumers and better meet their demands at the precise point of ...

  Why sustainability is becoming a top priority Regardless of the industry, from consumer goods to business services, sustainability is a top initiative.  Both companies themselves and consumers are demanding accountability in taking action to become more sustainable.  Although sustainability has ...

The traditional e-commerce model is built on a lot of assumptions, even more guesses and a lot of grinding wheels spinning in an effort to get consumers to buy and win long-term loyalty. The subscription model has become a popular way of achieving recurring purchases. According to a survey deployed ...

      Ever broken a bone? Odds are that you have - statistically speaking.    (Quick aside: I broke my ankle during a basketball game in high school. Landed on someone’s foot, heard the crack, knew it was broken immediately. I still jumped over a guy immediately after the crack to grab the rebound. ...

I used to sell Cheerios.